A big thank you to Rishabh Ladha for being an incredible mentor and for teaching me so much about selling, pitching, and thinking about customers better.
Hasmitha Rangaswamy · Growth and Product · LinkedInImproving sales talent in India
- 01Built for your context
- 02A sales expert on it with you
- 03An AI learning loop
I build sales programs around your team, then stay on to keep improving them.
- Years on the revenue side11
- Enterprise bookings built$10M
- Sales reps trained50+
Why does the world’s best tennis player still have a coach?
Every seller needs a coach
Because being good and getting better are different jobs. Athletes, surgeons and musicians all train under someone. Most sellers never do.
The usual sales enablement fixes don’t stick.
01
Template playbooks
Someone else’s playbook, copy-pasted into your market. Written for a different product, a different buyer, a different deal size.
02
One-and-done training
Two good days, then Monday. Nobody hears the next call, so the old habits win.
03
No feedback loop
Nobody checks whether any of it moved a number. Attendance gets measured. Outcomes don’t.
Sales enablement systems need to be built around your team and improved with you, with humans in the loop.
01
Start with your context
The modules use your product, your buyers and the way your team already sells.
02
A sales expert works with you
Someone who has carried a quota sits in on real calls and deals, and tells your sellers what to change.
03
Build an AI learning loop
An AI loop built for your team lets sellers practise between sessions. What happens on real calls decides what they practise next.
04
Continuous monitoring
The expert keeps watching your sales numbers and adjusts the program after every round.
GTM Dialogues · Founders and revenue operators
The future of
sales enablement.
01
College classrooms
For colleges & business schools
B2B sales, marketing and customer success courses, taught inside business schools to undergraduate and postgraduate students.
02
Enterprise sales
For sales teams
A program designed around your product and buyers, with coaching that follows your team onto real calls.
03
Leadership coaching
For sales leaders
One-to-one and cohort coaching for the people running sales teams, worked on your real pipeline.
04
GTM systems
For founders & mid-sized teams
For the move from founder-led sales to a sales team: who to sell to, how to qualify, the playbook and the first hires, tuned on real results.
05
Agents
Built for each engagement
Agents for go-to-market, content libraries, CRM and deal-health monitoring, and training, built around your playbook and run with a human expert.
06
Learning modules
For anyone learning to sell
Short modules that start with practice, drawn from the programs on this page.
Work
Elevar Equity 2012–15SquadStack 2015–24EPIC World now
Teaches at
Mesa School of BusinessScaler School of Business
Trained teams at
Stages
GTM DialoguesElets BFSIJioGenNextICMA Vienna
Honours
Forbes 30 Under 30 Asia 2018
In their words.
My Professor Rishabh Ladha asked me to present the work I had done. I got up and did it anyway.
Sharan Raj Vepamaninti · Mesa School of Business · LinkedInSomething Rishabh Ladha has been pushing us to do in class is surprisingly harder: don’t jump to the answer, acknowledge it, and understand what’s actually behind the objection.
Siddhant Bassi · Mesa School of Business · LinkedInRishabh’s class gave that instinct a name today: understanding a prospect’s real job to be done changes everything.
Vasudeva Kashyap · Mesa School of Business · LinkedInRishabh Ladha pushed us to look beyond just using AI and think about the sales problem first.
Durgesh Panchal · Mesa School of Business · LinkedInSales from Prof. Rishabh Ladha — as real as it gets in the field.
Aritra Mukherjee · Mesa School of Business · LinkedInA big thank you to Rishabh Ladha for being an incredible mentor and for teaching me so much about selling, pitching, and thinking about customers better.
Hasmitha Rangaswamy · Growth and Product · LinkedInMy Professor Rishabh Ladha asked me to present the work I had done. I got up and did it anyway.
Sharan Raj Vepamaninti · Mesa School of Business · LinkedInSomething Rishabh Ladha has been pushing us to do in class is surprisingly harder: don’t jump to the answer, acknowledge it, and understand what’s actually behind the objection.
Siddhant Bassi · Mesa School of Business · LinkedInRishabh’s class gave that instinct a name today: understanding a prospect’s real job to be done changes everything.
Vasudeva Kashyap · Mesa School of Business · LinkedInRishabh Ladha pushed us to look beyond just using AI and think about the sales problem first.
Durgesh Panchal · Mesa School of Business · LinkedInSales from Prof. Rishabh Ladha — as real as it gets in the field.
Aritra Mukherjee · Mesa School of Business · LinkedIn
